Agency: Graham Poulter Advertising | Author: Joanne Fisher |
Lada Cars - Moving Metal
Lada, the tenth largest importer of cars into the UK has, in 13 of the 16 years of its operation in the UK, improved significantly on its previous years' sales performance.
In 1989 it sold 28,061 cars. Although it was the 14th best-selling marque - outselling 23 other marques, its performance for the year was 8% down on that of 1988, its market share decreased from 1.39 to 1.22% and there was a shortfall in sales compared to its 1989 target of 30,000 units....