This is not just advertising, this is Your M&S advertising
Megan ThompsonRKCR/Y&R
Jonathan Neil and Sarah ThreadgouldMarks & Spencer
Sandra Lema TrilloWalker Media
This is the story of how communications changed the public face of a very public company. M&S is a national institution and speculating on its fortunes is a national pastime.
Back in April 2004, things were looking down at M&S. Consecutive sales declines and continual negative PR had led to a total loss of confidence in the brand. Two years on, and M&S smashed City expectations by announcing Q4 sales growth...