Makro Cash & Carry: Bingo Royal

Makro Cash & Carry wanted to stand out during the Christmas season in Belgium, so it used a simple game of bingo to get attention.

Makro Cash & Carry: Bingo Royal

Proximity BBDO

Entry Information

Category: Retail/Direct SalesCountry where program ran: BelgiumDate program started/ended: 17 December 2010 / 27 December 2010

Product Description: Makro Cash & Carry is a retail chain in Belgium.

Advertiser/Client Name: Makro Cash & Carry BelgiumMedia Channels:Website:http://awards.microsite.be/makro/bingoroyal

Strategy

Marketplace challenge:

It is extremely difficult to stand out during the Christmas period in order to get noticed because of all the campaigns, discounts, coupons etc at that time. We asked ourselves how we could produce an attractive e-card for Makro without resorting...

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