Makro Cash & Carry: Bingo Royal
Proximity BBDO
Entry Information
Category: Retail/Direct SalesCountry where program ran: BelgiumDate program started/ended: 17 December 2010 / 27 December 2010
Product Description: Makro Cash & Carry is a retail chain in Belgium.
Advertiser/Client Name: Makro Cash & Carry BelgiumMedia Channels:Website:http://awards.microsite.be/makro/bingoroyal
Strategy
Marketplace challenge:
It is extremely difficult to stand out during the Christmas period in order to get noticed because of all the campaigns, discounts, coupons etc at that time. We asked ourselves how we could produce an attractive e-card for Makro without resorting...