Lowdown: What's new in 2013
Nadya PowellDare
The marketers' toolkit these days is complex. It's not just about understanding TV, digital or even social, there are also dual screening apps and crowd-funding sites to navigate. So what tools and services should marketers get familiar with and try out in 2013?
First is the plethora of crowd-sourcing services out there. Zoopa is a great example; it curates a community of creative types you can tap into to make your next UGC content, or even professional advertising. Samsung used Zoopa to find 20 networked bloggers to create the content behind the...