Puma: For the joy of sport

Puma developed its first truly global brand strategy with this campaign, differentiating itself from competitors by concentrating on the sportswear firm's long heritage and building a sense of joy.

Puma: For the joy of sport

Droga5

Summary

This is the story of a company that went shopping for an ad campaign and came home with a new category. That category went on to define not only what the brand stood for, but also the products it made, the ones it...