Defence Force Recruitment: Mobile Medic
Campaign Details
Brand Owner: Defence Force RecruitmentAgency: GPY&R MelbourneBrand: Defence Force RecruitmentCountry: AustraliaIndustry: Government & Non-ProfitChannels Used: Live events, microsite, mobile app
Executive Summary
With this campaign, the Australian army challenged medical students to diagnose real-life injuries and ailments displayed on posters and billboards that linked to an augmented reality app. Via the app, students could use virtual stethoscopes and CT scans, among other tools, to aid their diagnosis – and help them feel closer to the brand.
Campaign background
The Australian Defence Force...