Warc Industry Trends Snapshot: OTx Foods - The increasing role of nutrition in healthcare

A Warc Trends Snapshot on OTx Foods. Also referred to as medical nutrition, these are food-based products which are used by patients under the direction of doctors (but purchased in pharmacies without a prescription), to treat a range of degenerative diseases.
Food companies see the products as a new growth area, especially in developed markets with ageing, increasingly obese populations and rising healthcare costs. This Snapshot also includes the trend's implications for brands and examples of brands ahead of the curve....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands