Mythbuster: The value in footballers
Les Binet and Sarah CarterDDB
Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them... like the idea that ‘accountability’ and ‘effectiveness’ are valued.
A client recently briefed us on a project. As she outlined the questions she wanted answered, a feeling of déjà vu crept over us.
We'd worked on this brand for some years. And a quick look through the files showed all her questions had been answered by recent research. Within minutes of being briefed, we were able to get...