Grow brand value
A new study proves that strong branding is a determining factor for brand value growth and the highest-value growth is achieved when good advertising and strong branding are successfully combined, together with coherence across the brand universe.
There are two big questions that brand owners and marketers should be asking about their business: what is the value of my brand? And: how do I grow this value? The first question is answered every year by the global BrandZ ranking by Millward Brown. The second question has not always been easy to clarify – until now.
In co-operation with Millward Brown, Lambie-Nairn has published its study on the BrandValue Growth Matrix. It is the first financially quantified analysis, which proves that strong branding is a determining factor for brand value growth. The analysis draws on ten years of BrandZ valuation data (between 2006 and 2015), combined with three million global consumer opinions.