Responding to Climate Change Rebrand

Honey

Client: RTCC (Responding to Climate Change)
Category: Interactive and Digital

Executive summary

RTCC (Responding to Climate Change), an official communications partner of the United Nations Framework Convention on Climate Change (UNFCCC), is committed to become the pivotal information resource in the climate change debate.

Prior to the redesign, RTCC's brand proposition was inconsistent across its two websites and magazine. The online offer was confusing with two sets of content spread across two separate URLs; rtcc.org and Climate-change.tv.

Both sites held value but without a friendly user interface, both sites were limiting their impact and restricting visitors from accessing the content on offer.

The challenge was set:

  • To build traffic through the online presence
  • To move beyond a UK focus to a worldwide presence.
  • To create a cleaner, simpler public facing brand proposition and online user interface.