Responding to Climate Change Rebrand
Honey
Client: RTCC (Responding to Climate Change)Category: Interactive and Digital
Executive summary
RTCC (Responding to Climate Change), an official communications partner of the United Nations Framework Convention on Climate Change (UNFCCC), is committed to become the pivotal information resource in the climate change debate.
Prior to the redesign, RTCC's brand proposition was inconsistent across its two websites and magazine. The online offer was confusing with two sets of content spread across two separate URLs; rtcc.org and Climate-change.tv.
Both sites held value but without a friendly user interface, both sites were...