Saving is the new spending

Agency Three Drunk Monkeys
Advertiser UBank
Author Fabio Buresti
Total Campaign Expenditure $5 - 10 million

EXECUTIVE SUMMARY

Ubank was a new direct banking-service needing to establish itself in post GFC Australia.

Faced with a seemingly insurmountable task – taking on the savings giant ING Direct, UBank and Three Drunk Monkeys created a big-brand campaign that enabled the virtually unknown banking-service to claim thought leadership of a new savings trend in Australia. The campaign propelled UBank from one of the smallest to the 12th largest deposit service in Australia – at a time when consumers were retreating to the safety of the ‘Big Four’ banks.

'Saving is the new spending’ super-charged UBank's success – putting UBank on the map.