Affiliate marketing demystified

Maz Darvish

Conceptually, affiliate marketing is easy: affiliates do your marketing for you and you pay only for performance. It offers canny marketers reach, limited risk, free outsourced marketing and, usually, a ready revenue stream.

Many big brands are beginning to use affiliate schemes to take advantage of growing internet use by consumers for shopping. Yet although the proposition of affiliate marketing is delightfully simple, getting the most out of an affiliate programme requires an in-depth understanding of details that are often overlooked.

The varying modus operandi of affiliate sites, the creation and management of the many promotions, commissions and partners and successful integration with the wider marketing campaign, mean that maximising an affiliate marketing programme requires detailed understanding.