7 routes to more effective sports sponsorship

This article outlines seven strategies by which brands can successfully leverage the power of sport sponsorship.

7 routes to more effective sports sponsorship

Misha SherMediaCom

From emotive storytelling to enhancing fans' experiences and owning key moments, sports sponsorship has the power to deliver huge impact for brands if they understand how to leverage the new opportunities. Misha Sher of MediaCom highlights seven strategies for success in 2016 and beyond.

Sports Marketing

This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.

Consumers have never been as inundated with brand messaging as they are today. That clutter makes a properly executed sponsorship strategy even...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands