How BMW is tackling its three main business challenges

This report explores how BMW is tackling the three major business obstacles of autonomous driving, connectivity and electrification.

How BMW is tackling its three main business challenges

Lucy Aitken

German carmaker BMW, which is celebrating its centenary in 2017, has three main business challenges, according to Johannes Seibert, Managing Director, BMW Group Middle East. Addressing delegates at the Dubai Lynx festival in March, Seibert referenced three 'mega trends' for the business: autonomous driving, connectivity and electrification. "We are in a period of major change and disruption," he said. "The changes in our industry that we'll see over the next ten years will probably be more drastic and disruptive than what we've seen over the last 100 years. So...

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