Luxottica: The most important story you will ever read to your child

This case study explains how OPSM, an Australian opticians chain, used a story book to increase numbers of children's eye tests.

Luxottica: The most important story you will ever read to your child

Saatchi & SaatchiLuxottica

What was the strategic communications challenge?

OPSM has always been committed to delivering superior quality vision care to all Australians — it's ingrained in their culture and central to their brand promise. It was an alignment of passion and commitment to quality vision care that led Luxottica to acquire OPSM in 2003, providing a high-margin retail channel for its eyewear product (augmenting its volume wholesale operations).

For OPSM to deliver value to Luxottica it must remain a premium player.

Maintaining a price premium...

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