Luxottica: The most important story you will ever read to your child

This case study explains how OPSM, an Australian opticians chain, used a story book to increase numbers of children's eye tests.

Luxottica: The most important story you will ever read to your child

Saatchi & SaatchiLuxottica

What was the strategic communications challenge?

OPSM has always been committed to delivering superior quality vision care to all Australians — it's...