Measure video meaningfully
Andy MitchellBrightRoll
The ability to measure viewability will be crucial for brands in the future, and marketers need to be able to make informed decisions about any partner they choose. Here are some key research findings to help you make the most of this campaign metric.
Video advertising viewability has been a topic of increasing industry discussion over the past 12 months. The abundance of speculation and posturing around the topic may well have left many advertisers wondering exactly what's going on.
Essentially, the issue boils down to a very simple statement: ads that are not...