The Future of Marketing: Eight visionaries reveal their predictions for the industry over the next decade
The marketing landscape has changed dramatically over the past decade with the proliferation of new media channels. From social to mobile to search to online video, marketers now have access to a toolbox that is seemingly bursting at the seams. Indeed, never have marketers had such a rich choice of media at their disposal to grow their brands, engage customers and consumers, and drive bottom-line results. Which begs the question: what effect will this period of unprecedented change and increasing expectations have on the marketing profession in the years ahead? It's a question we posed to eight of today's top visionaries: John Winsor, Brian Solis, Dan Ariely, Mary Lou Quinlan, Don Tapscott, Joseph Jaffe, Scott Davis, and Charlene Li. What follows is a series of intriguing articles from these bright minds on the future of marketing leading up to 2020. You may be surprised – shocked even – by some of the assumptions made, so be sure to proceed with an open mind.