Europcar: Location, Location, Location!

Lucy Siverns, Anke Ackermans and Isabella Cicchirillo

Campaign Details

Brand: Europcar
Brand Owner: Europcar
Lead Agency: Starcom Mediavest Group (SMG)
Countries: Australia, Belgium, France, Germany, Italy, New Zealand, Portugal, Spain, Sweden, United Kingdom
Industries: Rail, coach, boat & car rental
Channels used: Search
Budget: 1 - 3 million

Executive summary

In 2016, the global paid search car hire market is more saturated than ever. Despite being a highly established car rental company, Europcar is constantly looking for new ways to utilise paid search data, in order to help the brand stand out from the crowd.

Operating in 160 markets around the world, it is safe to say, that Europcar has Big Data. The challenge is how to use this data to capitalise on market opportunities and grow the business, while doing so in a time-efficient way.