Europcar: Location, Location, Location!

This case study describes how car rental company Europcar decided to use its paid search data to help the brand stand out from the crowd and grow the business in a time-efficient way.

Europcar: Location, Location, Location!

Lucy Siverns, Anke Ackermans and Isabella Cicchirillo

Campaign Details

Brand: EuropcarBrand Owner: EuropcarLead Agency: Starcom Mediavest Group (SMG)Countries: Australia, Belgium, France, Germany, Italy, New Zealand, Portugal, Spain, Sweden, United KingdomIndustries: Rail, coach, boat & car rentalChannels used: SearchBudget: 1 - 3 million

Executive summary

In 2016, the global paid search car hire market is more saturated than ever. Despite being a highly established car rental company, Europcar is constantly looking for new ways to utilise paid search data, in order to help the...

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