Road safety

Randal Glennon

Australia's Transport Action Commission used the 40th anniversary of seatbelts being made compulsory in the state of Victoria to target its 'Belt up' integrated campaign at those who refused to comply with the law.

Road safety

Randal GlennonGrey Melbourne

Australia's Transport Accident Commission involved football clubs and a footballer who owed his life to a seatbelt to persuade those who refuse to ‘belt up’ in their cars, resulting in a measurable fall in road deaths

The Transport Accident Commission (TAC) is the relevant Australian Government body responsible for the promotion of road safety education and is recognised around the world as a major authority on the subject. In 2010, there was a landmark opportunity for the TAC to reinforce one of the most important road safety initiatives ever introduced. It was called Seatbelts....

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