Australia's Transport Accident Commission involved football clubs and a footballer who owed his life to a seatbelt to persuade those who refuse to ‘belt up’ in their cars, resulting in a measurable fall in road deaths
The Transport Accident Commission (TAC) is the relevant Australian Government body responsible for the promotion of road safety education and is recognised around the world as a major authority on the subject. In 2010, there was a landmark opportunity for the TAC to reinforce one of the most important road safety initiatives ever introduced. It was called Seatbelts.
Victoria was the first jurisdiction in the world to make the wearing of seatbelts compulsory 40 years ago and it is believed that more than 10,000 lives have been saved over that time. While compliance these days is around 96%, there are still a large number of people dying in road accidents who were not wearing a seatbelt. The TAC decided to use this milestone to draw attention to the need to always wear a seatbelt.