Seamless: Taking Back New York
Agency: BBH New York
Executive Summary
Seamless, the market leading food delivery service connecting diners and restaurants across NYC, was facing an onslaught of competition from big tech and logistics players who were shouting louder, eroding their distinctiveness and threatening to steal their share.
The company's traditional values of ease and convenience were no longer unique, and they risked fading into the background.
Our task - take back New York.
Through a deep understanding of New York, and New Yorkers, we transcended the competition and elevated the brand with a bold strategic shift by...