OREO Daily Twist

OREO, the cookie brand owned by Mondelez, was about to turn 100 but, instead of focusing on the past, OREO decided to focus on the present by developing a "Daily Twist" campaign.

OREO Daily Twist

Auro Trini-Castelli, John Campbell and Susan PolachekDraftfcb New York

Campaign details

Brand owner: Monedelez InternationalAgency: Draftfcb New York (lead agency); Starcom Chicago, Weber Shandwick, 360i (supporting agencies)Brand: OREOCountry:...