Rolls-Royce Motor Cars
Partners Andrews Aldridge
THE TEAM
Steve Aldridge, Paul Snoxell, Andy Todd, Alan Mackie, Michael Poole, Richard Dunn, Chris Woodward, Natalie Rothwell, Mark Page.Other contributor: Charterhouse – Print production.
WHAT IS WONDERFUL ABOUT THIS WORK?
How do you sell a car worth over £268,000 in a tough economic climate? Give prospects tangible reasons to buy. Mailings reflected the purity of design at Rolls-Royce. We showed the lengths we go to for perfection and brought our uncompromising attitude to life. We've already sold two Phantom saloons: an ROI of 17:1.
OBJECTIVES
To encourage test drives of the...