Rolls-Royce Motor Cars

Rolls Royce wanted to encourage test drives of the expensive Phantom, drive sales in a tough market, and build on the Rolls-Royce brand, known the world over for its uncompromising approach.

Rolls-Royce Motor Cars

Partners Andrews Aldridge

THE TEAM

Steve Aldridge, Paul Snoxell, Andy Todd, Alan Mackie, Michael Poole, Richard Dunn, Chris Woodward, Natalie Rothwell, Mark Page.Other contributor: Charterhouse – Print production.

WHAT IS WONDERFUL ABOUT THIS WORK?

How do you sell a car worth over £268,000 in a tough economic climate? Give prospects tangible reasons to buy. Mailings reflected the purity of design at Rolls-Royce. We showed the lengths we go to for perfection and brought our uncompromising attitude to life. We've already sold two Phantom saloons: an ROI of 17:1.

OBJECTIVES

To encourage test drives of the...

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