The Dear Costs of Competition

This 1954 4A's (the American Association of Advertising Agencies) speech, from Fairfax M Cone of Foote, Cone & Belding, discusses competition in the advertising world.

The Dear Costs of Competition

Fairfax ConeFoote, Cone & Belding, Chicago

With a considerable number of people in our business viewing certain things about it with alarm;

I find it easy to join with them in varying degrees of anguish.

However, my anxiety or my consternation – whichever it may be, has a way of passing.

For the causes rarely are new and the remedies are known.

Most often the cause is nothing more or less than competition. And the remedy is generally within our reach.

The fact is, of course, that competition comes in many shapes and colors....

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