Royal Mail – Matter

MATTER IS...

An organised physical consumer communications channel – an entirely new way for brands to engage consumers in ideas, values and stories

Matter uses physical objects to unite brands and consumers in a meaningful, positive relationship that results in:

  1. New behaviours

  2. Changed perceptions

  3. Lasting bonds

  4. Multiple word-of-mouth conversations


MATTER IS...

  • Ten objects from ten brands. In a box.

  • People subscribe to get it.

  • It's delivered to their homes on a Saturday morning.