C&A: Fashion Like

DDB Brasil São Paulo

Advertiser: C&A
Brand: C&A
Country: Brazil

Objectives

If you don't know Brazilian C&A today, you don't know Brazilian C&A. In Brazil the brand has been through a huge transformation in the past few years; A reinvention that upgraded it from a mere clothing store chain to the leader in fast-fashion. We are not exaggerating: Today C&A is a trendsetter that is admired by Brazilian female consumers and is a reference for stylish designs at reasonable prices. A local Top Shop. This leadership is a great achievement – its annual revenue surpasses US$ 65 million.

Do you think it's easy to maintain this leadership? Of course not! The brand needs to be the topic of conversation to keep its position, especially with the eminent arrival of direct competitors in Brazil such as Top Shop, Uniqlo and H&M.