Renault: Scrappage scheme

Publicis QMP

Company profile

One of the largest and most awarded creative advertising agencies in Ireland, Publicis QMP is an affiliated agency of Publicis, the world's third largest and fastest growing advertising network, offering a wide range of services with a reputation for strategic planning and creative excellence.

Working in a manner described as "Collectively More Creative'', Publicis QMP work closely with their clients to create and manage ideas through every medium and discipline in the digital age and consistently develop iconic campaigns that have real impact.

Introduction & Background

"Proof that advertising works is that Renault doubled its share of the new-car market to 9 percent in January. It built a television commercial campaign around the scrappage incentive months before the scheme was announced in the budget, Now the French brand is reaping the rewards."