The Universal And The Singular, The Permanent And The Ephemeral

Character preferences of children

Mnica La Madrid
Markwald, La Madrid y Asociados
Telma Urich
Markwald, La Madrid y Asociados


Knowing children's favorite characters[1] gives us the possibility of being introducing into their world of entertainment, and the relation between these characters and their games and expectations allows us to have an insight into their entertainment, games and expectations. Comprehending their dreams, spying on their wishes, observing how they grasp what the market offers them and how they receive it either accepting or rejecting it allows us to understand their language and the way in which they identify themselves with characters related to adults, which in turn, although in a distorted way, reflect us.