10 rules for social media research

Jack Wilson

This article identifies 10 key principles to help marketers to craft effective social media strategies.

10 rules for social media research

Jack Wilson2CV

Social media interactions can be a rich seam of research for brands as long as they follow some rules of engagement.

Social media research is a fast and efficient way to build a picture of the digital landscape which brands are operating in. The adoption of new tools such as buzz monitoring platforms and new methodologies involving engagement with respondents via social networks are providing researchers and brands with a fresh layer of insight to better understand their consumers.

There is a palpable excitement about the growing role of social media...

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