Croots rebrand

Agency: WPA Pinfold
Client: Croots
Brand: Croots Rebrand
Category: Brand Identity - under £100,000

" In recent years, our reputation has grown from strength to strength but now, as we embark on a new decade, we are renaming our exclusive range of products, all handmade in England to make them more easily identifiable to our customers.

WPA Pinfold has completely transformed our company's image and presentation, and laid the foundations for us to become a major English brand. We now have the brand that embodies our values of quality and craftsmanship."

Allistair Croot, MD, Croots


Previous logo


New brand logo

Executive summary