Microsoft: Share House

Wunderman

Entry Information

Category: Information Technologies
Country where program ran: Australia
Date program started/ended: Feb 2010 – Apr 2010

Product Description: Windows 7 is Microsoft's latest operating system software for PCs.

Advertiser/Client Name: Microsoft
Media Channels:
E-Mail and Instant Messaging
Print
Other

Strategy

Microsoft's new operating system Windows 7 launched in late 2009.

In 2010, Microsoft wanted to continue momentum following this launch, by reaching a broad consumer audience.

Target audience: Consumer

All computer users. Primarily PC-users, but including those who may be at risk of switching to competitive computers or may have dissatisfaction with a competitive computer.

Within this broad audience, university students are especially at risk of adopting non-Windows-based computers. By encouraging them to adopt a Windows-based PC throughout university, there is a greater chance they will continue to use a PC throughout their adult life.