Ada: How a newspaper helped a nation heal the wounds of war
Murtaza A. Tajbhoy
Campaign details
Brand owner: Wijeya Newspapers LimitedLead agency: Leo Burnett SolutionsContributing agency: Starcom Sri LankaBrand: Ada NewspaperCountry: Sri LankaIndustry NewspapersChannels used: Internet - display, Newspapers, Outdoor, out-of-home, Public relations, Social mediaMedia budget: Up to 500k
Executive summary
After Sri Lanka's brutal 30-year civil war, the process of reconciliation was still not complete. Sri Lanka was still a society in need of healing, reconciliation and a heightened sense of nationhood. In...