Sported: Sport changes lives

Draftfcb UK

Campaign details

Client Name: Sported
Brand Name: Sported
City: London
Country: United Kingdom
Category: Invest in Youth

Campaign summary

Sported believe in the development of young people by engaging them in sports. They believe sport changes lives. The campaign set out to show how a small change in the context of young people's behaviour, or focus in the energy, could lead to very different life outcomes.

With very little financial resource at our disposal, we used strong copywriting throughout both the print and film campaign elements. Sported had very little public awareness and so the aim was to produce work that caught the public imagination through smartly considered writing, rather than glib sensational messaging.

Objectives