Sony Ericsson FanWalk to the MTV EMAs 2009

Serviceplan

ENTRY INFORMATION

Category: Communications/Utilities
Country where program ran: 15 selected European sell markets, like Austria, B
Date program started/ended: 13th July 2009

Product Description: Sony Ericsson Walkman" phones are one category within the whole mobile range. The hand-sets are music on the go and beyond. Thanks to the great heritage of Sony Walkman" the joint venture Sony Ericsson puts crystal clear audio experience and time-tested usability into a mobile phone. The featured phone "W995", our FanWalk limited edition is the ultimate device for instant-blogging, imaging, sharing WiFi and clipping videos - simply the one-of-a-kind sharing device.

Advertiser/Client Name: Sony Ericsson International Communications AB
Media Channels: Insert

STRATEGY

Marketplace Challenge: