Experience Augmented and Virtual Reality

Liz Faber

This article focusses on augmented reality systems (AR) and its sub-category, virtual reality (VR), and the immersive possibilities that they bring to marketers.

Experience Augmented and Virtual Reality

Liz FaberSapientNitro

Facebook's $2bn purchase of Oculus Rift put AR and VR in the spotlight, Minority Reportpredicted the future of such technology and Samsung and Thomas Cook are two brands that are using it to...

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