Royal Mail: Gold Medal Stamps
Agency: True NorthClient: Royal MailBrand: Gold Medal StampsCategory: Print
The UK postage stamp was once an iconic and culturally salient item for letter-writers and collectors alike. In recent years, however, digital communications have caused a decline in the use of stamps for mail, whilst the numbers of people regularly collecting stamps has also declined.
Royal Mail Stamps and Collectibles regularly issue special commemorative stamps. With the London 2012 Olympic and Paralympic Games approaching, Royal Mail saw an opportunity to reignite public interest in stamps by making...