Do Online Video Platforms Cannibalize Television? How Viewers are Moving from Old Screens to New Ones
Jiyoung Cha
George Mason University
Management slant
- This study investigated whether and how online video platforms displace television with respect to time investment and viewership.
- This study revealed that the existence of the time displacement effect depends on: 1) what type of online video venues consumers use; 2) how much video content overlaps between online video platforms and television in general; and 3) what type of video content consumers watch online.
- The...