Wyeth Prevenar: Who's the victim now?!

The Association of Accredited Advertising Agencies of Hong Kong
Tel: (852) 2882 8161
Fax: (852) 2890 5083
Website : www.aaaa.com.hk
Address: Suite 1906 Two Chinachem Exchange Square, 338 King's Road, North Point, Hong Kong

Agency: Leo Burnett

Media agency: OMD Hong Kong

Client: Pfizer Corporation Hong Kong Limited

Brand Name: Wyeth Prevenar

Product Type or Description: Pneumococcal vaccine

Category for this Entry: Pharmaceuticals/Medical Care

Campaign Title: Who's the victim now?!

SUMMARY

Promoting children’s vaccines had been difficult in Hong Kong due to the strict constraints of the advertisement ordinance and parent's attention was spread thin among numerous infant products. However, Wyeth Prevenar had an ambition to increase its sales volume by 50% and to sustain its dominant position the market.