It's a van not a car

This paper illustrates how planning returned creativity and relevance to the advertising for the Volkswagen Transporter van, through an insight into the real world of the van driver and his working life.
Agency: BMP DDBAuthor: Joanna Bamford

The Volkswagen Transporter: It's a van, not a car

 

Let's face it, most creative teams would prefer to be given a brief to develop advertising for a GTi than for a van. Historically, van advertising has been effectively relegated to the creative fourth division. This paper illustrates how planning returned creativity and relevance to the advertising for the Volkswagen Transporter van, through an insight into the real world of the van driver and his working life.

1. THE VAN

The Volkswagen Transporter is a mid-sized panel van competing...

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