Seven shortlisted agencies are competing for the glittering prize (value unstated) of the corporate advertising account of Madrid-headquartered telecommunications titan Telefonica.
In the arena are Young & Rubicam’ local unit AdHoc, DDB Worldwide, Euro RSCG Worldwide, Grey Worldwide, McCann-Erickson Worldwide, Ogilvy & Mather Worldwide, and Publicis Groupe.
Telefonica is not only a major presence in Spain, where it is one of the nation’s largest ad accounts, but also in Latin America.
News source: AdAge Global
