Land Rover’s new extranet site blazes a trail in global marketing support, enabling its ad agencies and sales units worldwide to access company advertising, brochures, POS, direct mail and corporate identity strategies. Also online is the marque’s image library complete with ordering facility.
The aim of the new site, a year in development and currently available to some 250 Land Rover marketing associates across the globe, is to pilot dealers and national sales companies through a marketing A to Z, from demonstrating a vehicle to selling finance packages.
Says a spoke at Rainey Kelly Campbell Roalfe, the London agency for British-built Land Rover, now a division of Ford: “From an agency point of view, the extranet increasingly enables us to work more closely with other Land Rover agencies in the development of effective creative work.”
News source: AdWeek.com
