CHICAGO - The world number one chewing gum manufacturer named Martin Schlatter its first global chief marketing officer, reporting direct to president/ceo Bill Wrigley Junior.
Despite annual revenue at the Wm Wrigley Jr Company topping $4 billion (€3.19bn; £2,22bn), Wrigley is battling competitors in all directions, most notably from fast-growing Cadbury Adams.
Schlatter's appointment follows news earlier this month that the Wrigley's 2006 profits will be negatively affected by unexpected marketing costs needed to boost its recently acquired (from Kraft Foods) Life Saver and Altoids brands, both allegedly under-marketed by their former owner.
Despite annual revenue at the Wm Wrigley Jr Company topping $4 billion (€3.19bn; £2,22bn), Wrigley is battling competitors in all directions, most notably from fast-growing Cadbury Adams.
Schlatter's appointment follows news earlier this month that the Wrigley's 2006 profits will be negatively affected by unexpected marketing costs needed to boost its recently acquired (from Kraft Foods) Life Saver and Altoids brands, both allegedly under-marketed by their former owner.
