ATLANTA - Coca-Cola plans the global launch of an energy-drink variant of its best-selling low calorie cola, branded Diet Coke Plus.
The new line is a carbonated drink fortified with stimulants, according to insiders, and its planned introduction is in response to consumer demand for healthier drinks. It is understood that the launch strategy will be similar to that of sister brand Sprite 3G, which contains glucose, guarana and caffeine.
"We are always looking to develop new products and flavours," says a Coke-spoke, while declining to confirm the launch of Diet Coke Plus.
The new line is a carbonated drink fortified with stimulants, according to insiders, and its planned introduction is in response to consumer demand for healthier drinks. It is understood that the launch strategy will be similar to that of sister brand Sprite 3G, which contains glucose, guarana and caffeine.
"We are always looking to develop new products and flavours," says a Coke-spoke, while declining to confirm the launch of Diet Coke Plus.
