Indian fmcg advertisers are pulling out of print media.
Newspapers and magazines in the subcontinent took just 12% of fmcg adspend in 2005, down five per cent from 2003, according to figures released by AdEx, a division of TAM Media Research.
The overall spend on print media last year stood at R63 billion [$1.39bn; €1.15bn; £797m) while fmcg spent just R7.6bn. This figure has remained almost stagnant over three years, with the figure for 2003 and 2004 hovering around R7.4bn.
The study shows little growth among advertisers of consumer durables, food and beverages and hair care, but adspend for baby care soared nearly 165% from 2004.
Data sourced from The Times of India; additional content by WARC staff
