NEW YORK - The sports apparel giant has signed a $400 million (€329m; £228m), eleven-year global merchandising deal to become the official uniform and apparel provider for the National Basketball Association, the Women's National Basketball Association and NBA Development League.
German-headquartered Adidas-Salomon recently completed a $3.8 billion acquisition of rival Reebok, which signed a ten-year, $250m contract with the NBA in 2001.
German-headquartered Adidas-Salomon recently completed a $3.8 billion acquisition of rival Reebok, which signed a ten-year, $250m contract with the NBA in 2001.
