BERLIN: Lenovo, the Chinese PC and smartphone manufacturer, has announced its ambition to overtake US rival Hewlett-Packard as Europe's market leader for PCs.
Speaking at the annual IFA technology show in Berlin, Gianfranco Lanci, the company's president for Europe, the Middle East and Africa, said that Lenovo saw significant potential to expand and expected to become the top vendor by the beginning of 2015.
“There are very big growth opportunities on PCs in the whole region and there's still room to grow,” he told Bloomberg.
Hewlett-Packard currently holds 18% of the European PC market, but Lenovo has been increasing its share, having accounted for 12% of shipments in the second quarter of this year.
To fulfil its ambition, the company is introducing three new ThinkPad laptop models that are thinner and lighter than before, as well as a range of multi-mode combination devices for business and domestic users.
The company, which is now the second-largest smartphone vendor in China, also unveiled a new smartphone, called the Vibe X, which it plans to launch in China next month and in Europe by the middle of next year.
The device, expected to retail in Europe at €149 to €499, offers a 5-inch display and operates on Google's Android 4.2 system, and Lenovo hopes it will provide a more direct challenge to Samsung's Galaxy S4 or Apple's iPhone.
Data sourced from Bloomberg; additional content by Warc staff