Warc Prize for Asian Strategy 2012: The view from the outside

Three judges of the 2012 Warc Prize for Asian Strategy, who are from outside of Asia, give their opinion on the entries to the competition.

The view from the outside

One of the goals of the Warc Prize for Asian Strategy is to judge Asian best practice alongside the best in the world. Every year we invite strategic thinkers from outside the region to sit on the judging panel and contribute their thoughts on the work they see.

This year we had two judges from Australasia (which wasn't included in the prize region), and one from North America. Here's what they thought of the entries.

Paul Rees-Jones Executive Planning Director, Clemenger BBDO

Reading the first round papers, and then again judging the...

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