Warc Prize for Asian Strategy 2012: Notes from the judging

This article summarises the judging comments on the winners, runners-up and highly commended papers from the 2012 Warc Prize for Asian Strategy.

Warc Prize for Asian Strategy 2012: Notes from the judging

A panel of 15 judges – a mix of senior clients and agency-side strategy experts – were given the task of deciding who should win the Warc Prize for Asian Strategy.

Through several rounds of scoring, discussion and voting, the 160 entries were whittled down to a shortlist of 32, then to a final list of contenders for both the $5,000 Prize and the $2,000 award for low-budget strategy. A final vote determined the winners.

Entries were scored against several criteria. As the Prize was set up...

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