'There will be blood': predicting future trends for the media sector
David Tiltman Warc
Newspapers without news and a "death match" between technology companies - those are some of the predictions for the marketing and media industries put forward by Rishad Tobaccowala, chief strategy and innovation officer at Publicis Groupe's VivaKi division.
Tobaccowala, speaking to Warc in Singapore at a Starcom MediaVest-hosted session timed to coincide with the Spikes Asiaconference, addressed the rise of digital technology, its impact on both the marketing and media sectors, and what executives in those industries can expect in the years...