Dark Side of Tanning

The Campaign Palace helped Cancer Institute NSW in their aim to achieve long term behavioural/attitudinal change to Australia's tanning habit.

Dark Side of Tanning

Agency The Campaign PalaceAdvertiser Cancer Institute NSWAuthor Kate CaughleyTotal Campaign Expenditure $1 - 2 million

Australia has the highest rate of melanoma in the world and the number of new cases in NSW is projected to increase. Melanoma is the most common cancer among men aged 25 to 54 and women aged 15 to 29. Across NSW in 2007 melanoma represents 10.3% of all cancers in males and 9.2% of those in females.

Skin cancers, including melanoma, are highly preventable by reducing exposure to ultraviolet radiation. An individual's risk...

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