Wired China: The Power of the World's Largest Internet Population
Cate RiegnerNetpop Research, LLC
INTRODUCTION
This report examines differences in internet usage among people in China (estimated 228 million users) (CNNIC, 2008) and the United States (217 million) (Horrigan, 2008).
China has the world's largest internet population, and broadband penetration, currently at 76 percent, is growing at 28 percent CAGR (CNNIC, 2008). Although the addition of tens of millions of new Chinese broadband participants presents a challenge to businesses everywhere, Western marketers may have a slight advantage: the look, feel, and features of many Chinese websites are similar to...